Website Rankings & Search Engine Optimisation
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All websites can benefit from Search Engine optimisation (SEO). Optimisation improves your website's interaction with Search Engines, and increases the visitors to your site organically, making it more productive and effective.

Why SEO?

Having an un-optimised website is like having a brochure sitting in your shop. Having an Optimised Website is like having a worldwide sales rep working for you... but at nowhere near the same cost!

We are experts in Search Engine Optimisation and assist clients in taking this important step towards expanding their web presence helping them to reach their goal.

Qualitative Optimisation?

Qualitative SEO is about making modifications to many different parts of your website to increase your Search Engine Rankings. This process increases your visitor's experience and your performance in search engine results.

Qualitative Optimisation means enhancing your website by increasing the quality of your site's content and search engine accessibility. This means that you get seen more by the right type of people!

Search Engine Optimisation is a step-by-step process. We find that maximising on each aspect of your website, and making incremental changes to your content and code benefits your site more than making many large-scale changes at once.

Website Ranking

Getting your website optimised will help build your site's reputation with Google and the rest of the internet community and ultimately gain you better results - lifting you UP the list of search results.

As Google says you "should base your optimisation decisions first and foremost on what's best for the visitors to your site." The best way to do this is to enhance the content of your site based on what people are searching for.

What needs optimising?
There are many aspects of your website which may require analysis and optimisation including:
  • Making sure your site and it's content are unique and accurate
  • Keyword searches related to your 'goal'
  • Proper Meta Tagging
  • Improving the URL Structure
  • Tagging and optimising images
  • Re-evaluating your hyperlinks & deep cross-linking
  • Revising your site's navigation structure
  • Building Sitemaps & validating them online
  • Create useful 404 Pages (if necessary)
  • Including Robots.txt files
  • Promoting your services in more depth
  • Webmaster Tools & Analytics Tracking systems
Google says it ranks sites using more than 200 different signals. These 'visitors' are the main consumers of your website, and are merely using the search engines to find your site's content. There are over 100 other alternative search engines, which also use their own methods of categorisation. We will optimise your site with these factors in mind.
 
How do Optimisation Sessions Work?

SEO Analysis
Our first SEO session is 2 hours (LIVE):
This first optimisation session is all about analysis. We will analyse what is already occurring and together we will discuss what you want to happen. Through keyword, content, and online resources we will create an action plan based on your desired outcomes. We will then take the results of our analysis into the second session: Action.

SEO Analysis Session is 2 hrs long and is billed at our standard hourly rate of $165 per hour + gst. (2hrs = $330 + gst)

SEO in Action
Our second SEO session is 4 hours and happens remotely.

Taking the results of our analysis session we will begin to qualitatively enhance your website. This often requires us to re-write parts of your website to enhance their searchability. We will also weave in keywords, descriptions and other meta-tags for greater search engine appeal, create sitemaps, robots files, and other code-based additions to your site files, and use all the tools at our disposal to enhance your presence online. (See list above).

SEO Action Session is 4 hrs long and is billed at our standard hourly rate of $165 per hour + gst. (2hrs = $660 + gst)

We allow this optimisation to 'settle in' for at least three months.
Ongoing Optimisation

SEO Analysis 2
Ongoing SEO requires ongoing analysis.
This SEO session is 1 hour long (LIVE):

Together we will analyse your statistics to see what change has been made already and together we will discuss options for expanding those results and enhancing other areas of your site. Since you will already be experienced at looking through your statistics this session is faster than our first Analysis session. We will then take the results of our analysis into the next Action Session.

SEO Analysis Session 2 is 2 hrs long and is billed at our standard hourly rate of $165 per hour + gst. (2hrs = $330 + gst)

SEO in Action 2
Our second Action session is also 4 hours long and happens remotely.
Taking the results of our second analysis session we will continue to qualitatively enhance your website. This session often requires us to rewrite parts of your site as well as add user-friendly graphics and links to direct visitors to the pages we wish to get a greater Search Engine Ranking. Through continual action your website will continue to expand it's presence online, getting you more of the right kind of visitors.

SEO Analysis Session 2 is 4 hrs long and is billed at our standard hourly rate of $165 per hour + gst. (2hrs = $660 + gst)

Through ongoing Analysis and Action Sessions we can continue to enhance your results for specific keywords and phrases with our primary goal to have you be in the first few results for those search criteria. We would recommend ongoing Analysis and Action sessions once every six months year from here on.
 

 

 

 


 
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